Luxury fashion brands are, for the most part, defined by their high profitability and untouchable status as an elitist group of businesses. Their product ranges by high-quality production and, more often than not, a long-standing history of excellence. Within the category, however, there are some brands that rise above the rest.
When it comes to luxury brands, consumers only want the best. Sometimes that can be a problem for new luxury brands because they may be competing with high-end luxury brands like Cartier and Louis Vuitton. However, there are more entry level luxury brands than ever before which have a lot of high end features but at lower price points.
What are entry-level luxury brands?
There are many luxury brands available but not all of them are ponder to be entry-level luxury. Entry-level luxury brands are brands that constantly provide high quality products at a lower price point than other luxury brands. These companies create affordable, high-quality products that the consumer can afford without breaking the bank.
Entry level luxury fashion brands compete with a number of high-quality mid-range brands, such as Gucci or Louis Vuitton. They are positioned as premium products, but they are priced lower than their premium counterparts.
Entry-level luxury brands include:
1. Trina Turk
Trina Turk has been making waves in the fashion industry for more than 25 years. This California-based clothing brand is known for its bold colors and prints, as well as its use of unique fabrics such as silk and lace.
Trina Turk is one of the few entry-level luxury fashion brands that have remained relevant over time. The company was founded in 1995 by Trina Turk, who is best known for her innovative approach to pattern design. Her clothing lines feature an eclectic mix of prints and colors, which are often inspired by nature.
2. Ted Baker
Ted Baker is one of the most popular brands in the world of men’s fashion. The brand is known for its bold colors, playful prints and quirky designs. Ted Baker offers a wide range of clothing including shirts, trousers, shorts, coats and shoes.
It was founded in 1988 by Ray Kelvin and has grown to become one of the UK’s most recognised fashion companies, with over 700 retail stores globally and an online presence in more than 100 countries.
3. Lucky Brand
If you want to be lucky with your purchase, shop at Lucky Brand. Lucky Brand is a fashion brand that specializes in denim and casual lifestyle apparel.
Lucky Brand is a luxury clothing brand that focuses on casual attire, denim and accessories for men, women and children. The brand was founded in 1990 by Gene Montesano and Barry Perlman.
4. Kate Spade New York
Kate Spade New York is a global lifestyle brand that celebrates the personal, original, and bold.
Established last 1993 by Kate and Andy Spade. The brand started as a simple line of colorful handbags and has since grown into a full lifestyle collection. Today, they offer apparel, shoes, accessories and jewelry for women who are not afraid to put their own spin on things.
5. Staud
Staud is a luxury brand based in Los Angeles and founded in 2015 by Sarah Staudinger and George Augusto.
Staud’s collection includes handbags, men’s and women’s ready-to-wear, accessories, footwear and jewelry. It is set by its contemporary, aesthetic and minimalist design language.
6. Lacoste
Lacoste is one of the top brands in the entry-level luxury segment. This brand is considered as premium, but that doesn’t cost as much as something like Michael Kors or Ralph Lauren. Lacoste’s clothing is typically very high quality and comes in many different styles.
The clothing line was originally launched in 1933 by tennis player René Lacoste, who wanted to create a shirt that was both comfortable and stylish. The company has been producing some of the best-selling polos for decades now and continues to be popular among men and women alike.
7. Mara Hoffman
Mara Hoffman is a clothing and swimwear designer, best known for her use of prints and fabrics. She founded her eponymous label in 2000, after graduating from Parsons School of Design in New York City. Her clothing line has been sold in over 800 stores worldwide, including Barneys New York and Neiman Marcus.
8. Tory Burch
Tory Burch is a brand that’s synonymous with the term “entry-level luxury.” It’s the go-to brand for women who want to wear designer clothes but don’t want to spend too much money.
The brand has its roots in New York City and established by designer Tory Burch in 2004. It first started as a clothing line, then expanded into shoes, handbags and accessories before branching out into home decor.
9. Ganni
If you’re looking for entry-level luxury fashion brands that will give you an effortlessly chic look without spending too much money on clothes, then Ganni should definitely be on your radar.
The Danish brand Ganni has been making a splash in the fashion world since its launch in 2000. The brand’s minimalist designs, which are more on clean lines and subtle details, are perfect for modern women who are looking for a timeless look that will never go out of style.
The brand’s signature style is set out as feminine minimalism: clean lines, simple details and muted colors. The result is a look that is both minimal and sophisticated, but also feels warm and friendly at the same time.
Ganni’s clothes are from high-quality fabrics. It has a soft touch and flattering to your figure. They’re also extremely comfortable — so much so that you’ll want to wear them every day.
10. Rachel Zoe
Rachel Zoe is the go-to designer for women who love to look put-together. The Los Angeles-based brand has been a leader in the fashion industry since 2009, when founder Rachel Zoe began her career as a stylist. She worked with top celebrities and she has continued to build her brand by adding clothing and accessories to her line.
Rachel Zoe’s clothing is all about mixing prints, textures and colors in a way that’s fun and exciting. Each outfit is unique and still feels like something you’d see on any stylish woman in New York City and Los Angeles.
11. Finders Keepers
Finders Keepers is a direct-to-consumer luxury brand that focuses on creating high-quality clothing and accessories. The company offers both men’s and women’s apparel, as well as accessories such as sunglasses and shoes. Finders Keepers also has a collection of home décor items such as candles and throw pillows available for purchase online.
12. Norma Kamali
Norma Kamali is a designer who has pioneered the idea of designing workout clothes that are beautiful, functional and flattering.
It is a luxury brand that has been around for more than 30 years. The brand started with just one swimsuit, but today it offers a wide array of clothing and accessories for women.
13. Michael Kors
Michael Kors is one of the most popular entry-level luxury brands. It’s also one of the few to have successfully made the jump from being a designer label to a mass-market brand.
This brand is an American luxury fashion brand by fashion designer Michael Kors. It currently holds the distinction of being one of the world’s largest fashion brands, with a number of products in various categories like watches, men’s and women’s ready-to-wear, shoes and accessories.
14. H&M
H&M is a Swedish clothing company founded in 1947 by Erling Persson. Today, the company has over 3,500 stores in 62 countries. In addition to retail stores, H&M operates online with the webstore and mobile apps.
The brand offers casual clothing for men, women and children as well as accessories such as bags, shoes and jewelry. It also sells home furnishings like bedding and bath towels.
15. Zara
If you’re looking for a high-end brand that you can buy at an affordable price, Zara is one of the most popular options. This Spanish chain launched in 1975 and has since become one of the biggest names in fashion retailing.
Zara is has affordable and high-quality clothing line. The Spanish company also offers online shopping and has an e-commerce platform that sells home goods and beauty products.
Conclusion
Entry-level luxury fashion brands are a way for aspiring buyers to get their foot in the door of the luxury retail experience, without having to spend the same kind of money. These brands offer a different experience from the established players in the industry from pricing to aesthetics. Entry-level luxury brands allow buyers to get a taste of luxury without going overboard. Furthermore, they use these concepts to grow their businesses into massive powerhouses with huge market capitalizations.
